Company: DigiDNA – A Digital Marketing Company | Explore More: https://linktr.ee/shraddhadigidna

Location: Remote (Pune-based candidates preferred for occasional in-person meetings)

DigiDNA is looking for a motivated Lead Generation Specialist to join our dynamic team. As a Lead Generation Specialist, you will be responsible for generating high-quality leads through strategic email and LinkedIn outreach. Your efforts will be pivotal in connecting with potential clients and expanding their business opportunities. The ideal candidate is a proactive and creative individual with a deep understanding of lead generation techniques through email and LinkedIn.

Responsibilities:

• Develop and execute strategic lead generation campaigns through email and LinkedIn to identify potential clients and partners.
• Craft engaging and personalized email messages and LinkedIn outreach strategies to initiate and nurture connections.
• Collaborate with cross-functional teams, including content creators and designers, to align lead generation initiatives with overall marketing objectives.
• Implement A/B testing and optimization strategies to improve outreach performance and conversion rates.
• Continuously research and identify potential target audiences on LinkedIn and build a network of connections.
• Monitor and analyze the performance of email and LinkedIn outreach campaigns, measuring response rates, connections, and engagement metrics.
• Ensure lead generation efforts comply with relevant regulations and best practices.
• Generate reports on lead generation campaign performance and provide actionable insights for ongoing improvement.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
• Proven experience as a Lead Generation Specialist, Sales Development Representative, or similar role, with a track record of successful lead generation campaigns and measurable results.
• In-depth knowledge of lead generation best practices, including email outreach and LinkedIn strategies.
• Proficiency in cold email marketing platforms and LinkedIn outreach tools.
• Strong analytical skills with the ability to interpret data and draw insights to optimize lead generation campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling and engaging messages.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative problem-solving skills and a passion for staying up to date with industry trends in lead generation.

Preferred Qualifications:

• Experience in generating leads across various industries and target markets.
• Familiarity with marketing automation platforms.
• Certification in email marketing, LinkedIn outreach, or a related field is a plus.

Join DigiDNA and become an integral part of our dedicated team focused on delivering outstanding lead generation results for our clients. We offer competitive compensation, professional growth opportunities, and a supportive culture that values innovation and excellence.

Note: This job description provides a general overview of the position and may not include all tasks or responsibilities. The scope of the role may evolve based on business needs.Skills: Lead Generation, Marketing Automation, Sales Development, Email Marketing