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DigiDNA

Success Story
Success story of

Betterplace Performance Marketing

Betterplace partnered with DigiDNA to increase its performance marketing strategies and drive tangible results

Challenge:

Betterplace faced the challenge of limited brand visibility and engagement through digital channels. Their goal was to enhance performance marketing efforts to reach a wider audience and improve user engagement.

Success Metrics:

  • Before collaboration: Betterplace struggled to achieve significant brand visibility and user engagement through digital advertising campaigns.
  • Desired Outcome: Betterplace aimed to achieve a substantial increase in brand awareness and engagement metrics within 6 months of optimizing performance marketing strategies.

Results

In 6 months:

Efficiently allocated 2.2L in ad spend, ensuring optimal utilization of resources for maximum impact.

Generated 64 Marketing Qualified Leads (MQL), indicating successful targeting and engagement strategies.

Achieved a commendable click-through rate (CTR) of 14.29%, reflecting significant user interest and interaction with Betterplace's offerings.

Demonstrated a notable improvement in campaign performance, resulting in enhanced brand exposure and engagement metrics.

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