Success story of
Betterplace Performance Marketing
Betterplace partnered with DigiDNA to increase its performance marketing strategies and drive tangible results
Challenge:
Betterplace faced the challenge of limited brand visibility and engagement through digital channels. Their goal was to enhance performance marketing efforts to reach a wider audience and improve user engagement.
Success Metrics:
- Before collaboration: Betterplace struggled to achieve significant brand visibility and user engagement through digital advertising campaigns.
- Desired Outcome: Betterplace aimed to achieve a substantial increase in brand awareness and engagement metrics within 6 months of optimizing performance marketing strategies.
Results
In 6 months:
Efficiently allocated 2.2L in ad spend, ensuring optimal utilization of resources for maximum impact.
Generated 64 Marketing Qualified Leads (MQL), indicating successful targeting and engagement strategies.
Achieved a commendable click-through rate (CTR) of 14.29%, reflecting significant user interest and interaction with Betterplace's offerings.
Demonstrated a notable improvement in campaign performance, resulting in enhanced brand exposure and engagement metrics.